About Our Babies Safe & Sound 2017-12-13T10:22:02+00:00

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Our Babies: Safe and Sound

Our Babies: Safe and Sound is an educational campaign that provides parents and other caregivers of infants under the age of one, as well as expectant parents and professionals, with information and tips on ways to keep babies safe while sleeping, and how to keep your cool when babies cry.  The overall goal of the campaign is to help prevent West Virginia infants from injury and death.

Our Babies: Safe and Sound is a project of TEAM for West Virginia Children.

Campaign materials are based upon the latest state and national research findings, and are intended to be used by parents and other caregivers, community partners, and the general public. The themes of the campaign are Say YES to Safe Sleep and Keep Your Cool.

The campaign features three levels of activity:

  • Education of parents and other caregivers, particularly those caring for infants and babies from birth to age 1.
  • Reinforcement in West Virginia communities by local organizations, agencies, providers and networks.
  • Promotion through television and radio advertising across the state.
Long-Term Direction of Our Babies: Safe and Sound campaign
  • Reduce and prevent unintentional infant injury and death related to unsafe infant sleep environments, and help caregivers cope with frustrations resulting from frequent, constant or inconsolable baby crying, which is often a trigger to incidents of shaken baby syndrome/abusive head trauma.
  • Engage additional partners in the campaign.
  • Reach all expectant parents, new parents, and caregivers of children under 1 year old in WV with key campaign prevention messages.
  • Address needed policy changes

Watch our Say YES to Safe Sleep video.
Watch our “Say YES to Safe Sleep” Public Service Announcement.
Watch our “Keep Your Cool” Public Service Announcement.

Supporters

Our Babies: Safe and Sound is being presented with financial assistance as a grant to TEAM for West Virginia Children from the West Virginia Department of Health and Human Resources and additional support from the Claude Worthington Benedum Foundation and the Walmart State Giving Foundation. Media production for the campaign is provided in partnership with the West Virginia Broadcasters Association.

Our Babies: Safe and Sound Advisory Panel

An advisory panel of members with experience, knowledge, and interest from the child health and child welfare fields was formed in November 2009 to help guide the campaign.  Members share a common goal of the Our Babies: Safe and Sound campaign – they are deeply committed to reducing injury and death of West Virginia’s infants.  Members of the Advisory Panel are listed below.

Charlita Atha, RN, IBCLC
Steering Committee Representative
West Virginia Breastfeeding Alliance

Melissa Baker
MCH Epidemiologist
Office of Maternal, Child and Family Health
WV Bureau for Public Health, WVDHHR

Michele Baranaskas
Coordinator
Partners in Community Outreach

Brooke Beckweth
Parent Representative

Janie Cole
Director
Division of Early Care and Education
Bureau for Children and Families, WVDHHR

Candice Hamilton
Assistant Director, WV Birth Score
Program/Project W.A.T.C.H
Executive Director, American Academy of
Pediatrics – WV Chapter

Diane Hughes
Programs Manager
Upper Kanawha Valley Starting Points Family
Resource Center/Parents as Teachers

Susan Jackson
Child Abuse Prevention Specialist
Division of Early Care and Education
Bureau for Children and Families, WV DHHR

Shauna Lively
Outreach Education Project Director
West Virginia Perinatal Partnership

Jim McKay
State Coordinator
Prevent Child Abuse West Virginia

Laurie McKeown
Executive Director
TEAM for West Virginia Children

Maggie Molitor
Coordinator
Child Fatality Review Team
Domestic Violence Fatality Review Team
Office of the Chief Medical Examiner

Jackie Newson
Director
West Virginia Home Visitation Program
Project LAUNCH
Office of Maternal, Child and Family Health, WVDHHR

Joan Phillips, MD, FAAP
Co-Director
Child Advocacy Center,
Women and Children’s Hospital

Chris Rockenstein
Regional Manager
Walmart

Lee Ann Romeo, RNC
Childbirth Educator, Lactation Counselor
United Hospital Center

Sarah Sanders
Director, WV Violence, Injury and Prevention Program
Office of Maternal, Child and Family Health, WVDHHR

Joanne Jaeger Tomblin
Our Babies: Safe and Sound
Campaign Ambassador

Debbie Withrow
New River MIHOW Site Director
Vanderbilt MIHOW Regional Consultant

Project Consultants

Eileen Barker
Co-coordinator
ewbarker@suddenlink.net

Becky King
Co-coordinator
bk0517@gmail.com

Candice Hamilton
Period of PURPLE Crying Liaison
chamilton@hsc.wvu.edu 

Steve Heasley
Independent Evaluation Consultant
steveheasley@suddenlink.net

Media consultation:
Morgado Design

This program is being presented with financial assistance as a grant to the TEAM for West Virginia Children
from the WV Department of Health and Human Resources and funding support from the Claude Worthington Benedum Foundation.

Prevent Child Abuse West Virginia
Partners in Community Outreach West Virginia
Court Appointed Special Advocates for Children West Virgnia
West Virginia Infant Toddler Mental Health Association
Healthy Families Mountain State West Virginia